Search Engine Optimization – Does Search Engine Marketing, top ranking Really Work?
Search engine placement or top ranking or internet marketing is most easily understood as getting your web site to come up high in search engine listings for key phrases relative to your product or business. We have proven examples that show web traffic before and after our search engine placements and the results are incredible. Search engine placement efforts have increased traffic on some of our clients web sites by 20 times! An industry statistic is that 46% of your traffic will come from search engines.
Does Search Engine Marketing, top ranking Really Work?
The simple answer is YES, but the best results are obtained from web sites that were designed with search engine placement, top ranking in mind. Unfortunately most web site developers pay little, or no attention to how a search engine would index the web site. Even worse, is that some web site layouts prevent the search engines from indexing the site at all. Certain elements must be written into the HTML code of a web page that range from the meta tags within the page header, right down to the way the text is written into the page. We say “page” instead of “site” because search engines index web “pages” not web sites. Most of the time we consult with our client to re-write the text within their pages, and we do the rest. We dont trick the search engines, we simply make your web pages relevant to what your potential clients would look for. And YES it really works!
- According to a Forrester Research Media Field Study, getting a loyal audience in the first place is best done by Search Engine Placement.
- According to a GVU Users Survey, 84.8% of Internet users use Search Engines to find Web sites.
Top Ways Websites are Discovered
- Banner ads: 1%
- Targetted email: 1.2%
- TV spots: 1.4%
- “by accident”: 2.1%
- Magazine ads: 4.4%
- Word-of-mouth: 20%
- Random Surfing: 20%
Search Engine placement, top ranking is very much alive and kicking. But lets take this a step further. Lets see the quality of prospects coming to your website through search engines as opposed to other advertising mediums.
Every time your potential customers use the search engines, they qualify themselves as hot prospects by conducting searches on keywords that are directly related to your product or service. Their choice of keyword is proof that they have a genuine interest in what you offer. These people spend their valuable time exploring the search engines for your type of product or willing to do business with you. At the very least, theyre seriously considering it!
But merely getting your Website “indexed” or listed in the search engines is not enough. In order to get any significant traffic from the search engines, your Website must be within the top 30 search results (preferably the top 20). Very rarely will anyone look beyond the first 30 results returned from a search. This makes perfect since because the most relevant sites are always listed at the top. So if your prospect doesnt find what they want within the first 20 to 30 listings, theyll simply do a new search.
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